Learn More

ABOUT UDT

train station tile floor

INNOVATION AND A HISTORY OF EXCELLENCE IN URETHANE COATINGS

1979
1995
2008
2022

Roger Negaard purchases ServiceMaster Franchise.

A large segment of the cleaning business involved maintaining hard surface floors. The process was labor-intensive, and the finish degraded quickly.

Roger aimed to find a better way to protect floors with more durable coatings and applied the first urethane to vinyl.

Negaard Enterprises/Durable Floors

Roger and Travis began working with multiple vendors to help formulate a urethane product to fill the need.

Roger and Travis marketed and distributed the 1st urethane floor coatings available in the vinyl tile market.

Ultra Durable Technologies

A new manufacturing company began producing and selling high-tech finishes, guards, and sealants.

Continued to innovate and push the industry forward by ensuring that the water-based urethane chemistry and program were sound.

Ultra Durable Technologies

UDT rolled out its Channel Partner program to expand on the success of EPIC Floor Finish. It also announced its commitment towards cleaning up the floor care industry through ongoing sustainability efforts.

OUR CORE VALUES

Service is #1

  • Harvest relationships with customers and coworkers
  • Practice consultative selling
  • Provide honest and clear expectations
  • Contribute to our community

Deliver consistent and reliable products

  • Know that quality control is essential to our success
  • Promote standard operating procedures
  • Aspire to provide the best products and service

Value innovation

  • Understand that there is always a “better way”
  • Know that all things are possible for those who believe (Mark 9:23)
  • Dream big and think outside of the box
  • Aim for environmentally and user-friendly products

Strive for excellence

  • Realize that we need to grow (personally and collectively) or we will diminish
  • Embrace challenge; It comes with growth
  • Enjoy the process
PProcess-sm2

OUR PLEDGE

To provide consistent and reliable products and support for every project, every time.